To maintain and control costs over the years, Squier instruments have been produced in several nations, including Japan, Korea, India, China, Indonesia and Mexico. He moved to Boston in 1881, where he built and repaired violins with his son, Victor Carroll (V. To this day, their violins are noted for their exceptional varnishes, and they command high prices as fine examples of early U. In the 1930s, Squier began making strings for the era's new electric instruments; the company also sold pianos, radios and phonograph records until divesting itself of all string-related products in 1961. Squier Company became an official original equipment manufacturer for Fender in 1963, and Fender bought the V. Squier string company in early 1965 shortly before Fender itself was bought by CBS in May of that year. When Squier versions of these instruments appeared, demand for them as the "official" cost-conscious alternatives was immediate, and a brand name was reborn. B." Squier, a young English immigrant who arrived in Battle Creek, Mich., in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Squier violin, banjo and guitar strings became well known nationwide and were especially popular among students because of their reasonable price.S.-bound Squier models were given '70s features and touted as the first instruments ever "officially authorized" to borrow from Fender's classic designs.The series included Stratocaster, Telecaster and Precision bass models, and three Bullet® models—affordable entry-level instruments combining Stratocaster-style body shapes with Telecaster necks in triple-single-coil or dual-humbucking pickup versions, plus a split-pickup bass with a Telecaster-style headstock. The Squier Standard Series, introduced in the mid-1980s, was based on the original vintage models, but with more up-to-date features (likely mirroring design evolution and standardization at big brother Fender).While the brand has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender. Fender entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.
Entry-level Affinity Series instruments were straightforward, basic Stratocaster, Telecaster and Precision Bass guitars in black, red and white.
The Affinity Series paved the way for the subsequent great success of Squier instrument/amp/accessory packages, such as the Strat Pak and Bass Pak, that provided aspiring musicians with everything they need to enter the world of amplified music in a single all-in-one purchase (usually by mom or dad).
Fender had previously experimented with "holiday bundles," but the Squier package concept proved wildly successful, putting a new generation of young musicians on a path to making music.
Figured-top Deluxe models and black-and-chrome Standard Series models were launched, along with two Telecaster Custom models that became part of the new Vintage Modified family.
Squier scored big hits in 2004 with the upgraded Jagmaster II and the popular Squier '51, a value-priced instrument with unique looks—a very cool melting pot of vintage and modern features that combined '51 Precision Bass cosmetics, Stratocaster body shape and a tinted Telecaster neck.