Indeed, after the initial novelty of the Facebook and Instagram Lives of the digital world wears off, there’s not much else to “go live” with for the average person.As Goren explained, “There’s too much pressure to put on a show and be funny and have something to say” on public livestreams.“It was a really nice, like, moment.” Despite their similarities when it comes to general social media patterns, millennials and Gen Z have nuanced differences when it comes to making connections — namely the craving for more privacy by the latter — which is where apps like Houseparty come in.To that point, Jodie Cook, managing director of JC Social Media Limited, explained: “Whereas Generation Y went from having private conversations — like text messages, MSN Messenger, AOL Messenger — to having public conversations (like on Facebook, Twitter, Instagram), Generation Z have grown up with those public conversations and are now seeking more private ways of communication,” Cook said.Remember when you’d fall asleep while instant messaging your friends into the early hours of the morning, the digital trill of incoming messages lulling you into slumber?The days of (slow) AOL chat rooms may be long gone, but today’s teens are getting their dose of ‘90s nostalgia with new forms of Web 1.0 features creeping onto social platforms.“The nostalgic internet features that are simply being repackaged into new designs seem to be having such success with today’s social media users for different reasons,” she explained.
The age of the public overshare appears to be coming to a close.
And for the young millennials, Houseparty’s “rules” are resonating.
As 20-year-old Ashley Andaluz of New York City explained it, the app has become the best way for her to talk to an entire friends group at once.
“If you look at other contemporary apps, most project a ‘one-to-many’ theater,” Arielle Goren, director of communications for Houseparty, told The Post of apps like Houseparty and its predecessor Meerkat.
“We realized that’s not something that works for the majority of people — but more for media companies or celebrities.” Houseparty — which debuted on the app store last February from the same creators as Meerkat — is a real-time video chat platform catering to those uninterested in broadcasting their lives to random viewers online.